Matrixx Appoints Scerene Healthcare Executive To Lead Turnaround
By
Carolyn B. Phenicie / Email the Author / “The Tan Sheet” Feb. 20, 2012, Vol. 20, No. 08
People / Word Count: 1091 / Article # 05120213008
Executive Summary
M’lou Arnett talks about how her experience, including designing the “Mr. Mucus” advertising icon for the Mucinex cough treatment line, has prepared her for the challenge of growing Matrixx’s revenues in the wake of removing the Zicam gel and swab products from the market.
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