Olympics Are A “Wild Card” For Supplement Industry Publicity
By
Elizabeth Crawford / Email the Author / “The Tan Sheet” Jan. 30, 2012, Vol. 20, No. 05
Marketing/Advertising / Word Count: 1380 / Article # 05120130017
Executive Summary
The Olympics inspire fitness enthusiasts to improve performance, which could translate to higher sales of legitimate supplements, but if athletes blame supplements for drug testing violations, the industry incurs bad publicity and consumer confidence slips.
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