Pfizer Builds Nutrition Site To Grow Vitamin Business

By Malcolm Spicer / Email the Author / “The Tan Sheet” Jan. 23, 2012, Vol. 20, No. 04
Dietary Supplements / Word Count: 1103 / Article # 05120123001

Executive Summary

The website nutritionpossible.com is Pfizer’s latest effort to improve its consumer segment, including the Centrum vitamins line. The site also offers a health assessment tool for recommending supplements and lifestyle changes to consumers.

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Pfizer Builds Nutrition Site To Grow Vitamin Business

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