J&J Brand Revival Plan Relies On Marketing, Delivery Innovation

By Eileen Francis / “The Tan Sheet” Oct. 24, 2011, Vol. 19, No. 43
OTCs / Word Count: 762 / Article # 05111024006

Executive Summary

Johnson & Johnson expects innovation and marketing to restore consumer confidence in its OTC brands and drive a market-share rebound even as its U.S. sales continue to fall, dropping nearly 25% in its latest quarter.

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J&J Brand Revival Plan Relies On Marketing, Delivery Innovation

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