IFRA Videos Designed To Educate, Feel Out Public On Ingredient Disclosure

By Suzanne Blecher / Email the Author / “The Rose Sheet” Jan. 2, 2012, Vol. 33, No. 1
Fragrances / Word Count: 648 / Article # 02120102004

Executive Summary

The International Fragrance Association steps up its PR with a pair of videos designed to educate consumers about perfumery and the importance of preserving trade secrets.

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IFRA Videos Designed To Educate, Feel Out Public On Ingredient Disclosure

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