Dr. Bronner’s Brings Avon, Fair Trade USA Before NAD For “Deceptive Practices”
By
Suzanne Blecher / Email the Author / “The Rose Sheet” Jun. 27, 2011, Vol. 32, No. 26
Regulatory Legislative / Word Count: 1380 / Article # 02110627002
Executive Summary
Dr. Bronner’s Magic Soaps has taken its beef with Fair Trade USA (formerly TransFair USA) and brands that flaunt its seal to a new forum, the National Advertising Division, with disappointing results for competitor Avon Products.
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