Maybelline Substantiates Anti-Aging Claims In NAD Case
By
Eileen Francis / “The Rose Sheet” Dec. 6, 2010, Vol. 31, No. 49
The Marketplace / Word Count: 678 / Article # 02101206010
Executive Summary
Maybelline New York demonstrated that claims its Instant Age Rewind Eraser Treatment Makeup foundation could “erase” signs of aging merely play on the product name and are not taken literally by consumers, according to the National Advertising Division.
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