E.l.f. Charms Shoppers With Value Products Modeled On Top Makeup Brands

By The Rose Sheet / “The Rose Sheet” Jun. 14, 2010, Vol. 31, No. 024
Business & Finance / Word Count: 888 / Article # 02310240005

Executive Summary

The e.l.f. business model is paying off in the recession, with a growing number of consumers embracing the company's principle that "every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget.

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