The Marketplace

Children’s Sunscreens Boost EWG Recommendation Rate In 2012 / Environmental Working Group says the safest and most effective sunscreens are marketed for babies and kids. In its 2012 U.S. sunscreen report, EWG recommends 25% of 800 beach and sport sunscreens reviewed. / “The Rose Sheet” May 21, 2012

Men Can Be Reached With “Right” Language – King Of Shaves Founder / Contrary to the hype, the men’s market is growing at only a “very average” rate, The King of Shaves founder Will King says. There is potential for an “awakening,” however, with the right message, the exec suggests. / “The Rose Sheet” May 21, 2012

Teens, Tweens More Discerning Shoppers Than Reputation May Suggest / Teens and tweens – “fickle and fiscally carefree”? Not so, says The NPD Group, which surveyed young consumers and found that they are spending more on beauty products, compared with 2009 figures, but are rarely paying full price. / “The Rose Sheet” May 21, 2012

Anti-Aging Products Are Not Just For Boomers Anymore / The idea that “healthy aging” is just for baby boomers and more mature consumers is no longer true, says marketing researcher Steven French. Natural Marketing Institute study reveals that 33% of Generation Y and 36% of Generation X say they are always searching for new self-care methods to prolong their health and vitality. / “The Rose Sheet” May 21, 2012

Cosmetic Ingredients

Go To Nutraceuticals Well For Fresh Personal-Care Ingredients / Just as vitamin C offers value in supplements and in topical skin-care products, there are other ingredients in the nutraceutical space that can transition to personal care, Ameann DeJohn, CEO of consulting firm Ameann Solutions, suggests at SupplySide MarketPlace. Astaxanthin, a carotenoid found in algae and crustaceans, is an example. / “The Rose Sheet” May 21, 2012

SupplySide MarketPlace In Brief / Ingredient venders at SupplySide Marketplace in New York exhibit anti-aging extracts of chestnut and pine bark, plus marine collagen derived from fish skin and scales. “The Rose Sheet” profiles ingredients from the show. / “The Rose Sheet” May 21, 2012

Dow Says Natural EcoSense Surfactants Don’t Skimp On Performance / Dow’s Ecocert-certified EcoSense surfactants are an “ideal choice” for companies interested in making “natural” label claims without sacrificing performance, the company says, noting that it plans to develop more bio-based surfactants going forward. / “The Rose Sheet” May 21, 2012

Business & Finance

Analysts Mull Avon’s Future Following Coty’s Dropped Bid / Coty’s withdrawal of $10.7 billion bid for Avon sent shockwaves through investment community and has analysts speculating on whether the direct seller will entertain more offers or pursue its turnaround as stand-alone entity under CEO Sheri McCoy. / “The Rose Sheet” May 21, 2012

AcneFree Purchase Builds U.S. Scale For Canadian Dermatology Firm / The addition of AcneFree to Valeant Pharma’s OTC portfolio will complement the Montreal firm’s CeraVe skin hydration line and augment its shelf space in U.S. retail doors. Valeant announced $64 million purchase from University Medical earlier this month. / “The Rose Sheet” May 21, 2012

In Brief

In Brief / FDA Commissioner Hamburg is under congressional pressure to enact agency’s new sunscreen rules this summer rather than delaying them until December. In a May 17 letter, six senators say the delay allows companies to carry on “deceptive practices.” / “The Rose Sheet” May 21, 2012

Trademarks

Weekly Trademark Review May 15, 2012 / [Class 3 (Cosmetics and Cleaning Preps) compiled by “The Rose Sheet” from Official Gazette of the U.S. Patent and Trademark Office] Product Name Trademark No./[Serial No.] Company Filed Date [Published] Class Nos. / “The Rose Sheet” May 21, 2012