Asia Spotlight: 2012 Korea Outlook – More Tough Times Seen For Pharma As Grip Tightens On Irregular Business Deals and Price Cuts
By
Peter Chang / Email the Author / “The Pink Sheet” Feb. 13, 2012, Vol. 74, No. 7
Business & Finance / Word Count: 1878 / Article # 00120213005
Executive Summary
A crack down on rebates and new price cuts will force Korean pharma companies to shift focus to R&D in 2012 and seek out more co-promotion deals with Big Pharma.
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