Optimer Spells Out Plans For Further Dificid Penetration
By
Lisa LaMotta / Email the Author / “The Pink Sheet” DAILY Dec. 8, 2011
Word Count: 756 / Article # 14111208002
Executive Summary
Optimer Pharmaceuticals outlined its commercial strategy for recently launched antibiotic Dificid. The company plans to concentrate on long-term care facilities and proving that the drug is preferable over potential generic competition.
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