Olympics Are A “Wild Card” For Supplement Industry Publicity

By Elizabeth Crawford / Email the Author / Health News Daily Jan. 27, 2012
Today's Stories / Word Count: 1421 / Article # 29120127004

Executive Summary

The Olympics inspire fitness enthusiasts to improve performance, which could translate to higher sales of legitimate nutritionals, herbals and other dietary supplements, but if athletes blame supplements for drug testing violations, the industry incurs bad publicity and consumer confidence slips.

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Olympics Are A “Wild Card” For Supplement Industry Publicity

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