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The call for real-world evidence is the “shot heard round the world” in this new decade of global healthcare. Skyrocketing healthcare costs, an unraveling state of global finance and unprecedented technological advances in medicine have both commercial and government payers looking for answers to what seems to be an age-old question: How do we reduce costs while improving quality?
The vast majority of prescription drug expenditures are now managed by private and government third-party payers. Pharmaceutical companies cannot afford to overlook the strategic importance of payers in today’s marketplace or the tremendous influence they can have on the commercial performance of pharmaceutical and biotech products.
The reimbursement environment is also changing dramatically, and shifts over the next several years will have major effects on the competitive forces affecting many products. In addition, the ever-present threat of new branded products and generic competitors can shift the reimbursement dynamics for any given product. Companies that do not stay abreast of these potential changes and understand how they can affect their products are likely to suffer an eventual negative impact on access, revenue, and profitability.
By understanding market access considerations during development, companies can design the right protocols, create a label to achieve superior reimbursement and coverage, better leverage evidence developed during the clinical stage, and eliminate access hurdles by demonstrating value.
Elsevier Business Intelligence invites you to Market Access in the Era of Specialty & Biotech – An EBI Virtual Conference, in partnership with inVentiv Health. On December 13, attendees will hear insights from market access and regulatory thought leaders at inVentiv Patient Access Solutions, Health Policy Strategies, Prevision Policy, ParagonRx, PharmaNet/i3, and Campbell Alliance. Gather information on tactics and best practices from experts at ZIOPHARM Oncology, Shire and Novo Nordisk. Learn what payers and government policymakers are focused on in the coming years, with representation from inVentiv Medical Management, Mayo Clinic, MedMetrics and the Agency for Healthcare Research and Quality.
Attendees will:
- Understand how comparative effectiveness research should be factored into an organization’s overall market access strategy
- Learn how to better predict how changes in CMS and FDA guidance will affect a product’s value proposition and market performance
- Hear how you do market access in the specialty/biotech world? – An industry panel discussion
- Examine how to develop payer evidence: the role of post-approval programs
- Explore recent developments within FDA surrounding REMS
- Learn key concepts in payer/manufacturer contracting, including insights on ex-US relationships between industry and payers
- Hear an address by one of the nation's top advocates for developing awareness for financial hardships caused by chronic illness, Mike Banigan, Founder and President, Chronic Disease Fund®
- Considering the payer: A recipe for good evidence – a payer and policymaker’s panel
You and your entire team will have the ability to listen to this live, interactive training session from your office, conference room or home. Experts will spend 50-minutes focused on specific topics and tools with a 15-minute Q&A session after each.
Prepare your team and register today!