Co-Promotes: A Marketplace Reality, But Do They Make Sense?
By
Melanie Senior / Email the Author / IN VIVO April 2007, Vol. 25, No. 4
Feature Articles / Word Count: 5221 / Article # 2007800060
Executive Summary
Co-promotions are a hallmark of today's licensing deals as biotechs try to secure their future growth. But do they make sense--for the product, or for the partners?
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